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Объекты: товары (одежда, техника, косметика), продукты питания, украшения, арт-объекты и другие предметы.

Задача: максимально раскрыть визуальные свойства предмета так, чтобы покупатель мог оценить продукт до покупки, до момента приобретения.

Использование: фотографии применяются в печатных и цифровых каталогах, на сайтах, на торговых онлайн-площадках, в упаковке, в медиа- и рекламных изданиях и других материалах.

Условия: чаще всего проводится в студии с профессиональным освещением, но возможна и выездная съёмка.

Техники: ключевую роль играет профессиональный свет, макрообъективы, продуманный фон и реквизит для выделения преимуществ товара.

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